Custom embossing is a finishing technique that raises specific design elements above the surface of the packaging. This adds texture and depth, creating a subtle yet noticeable tactile experience that enhances the overall look and feel. Embossing is commonly used for logos, brand names, or patterns and can be combined with other finishes for added impact. The raised effect catches light naturally, making designs feel more dimensional without relying on heavy printing. Thoughtful embossing helps create packaging that feels refined, detailed, and engaging to the touch.