Retail packaging is designed to protect products while helping them stand out on store shelves. It plays an important role in attracting customers, communicating product details, and supporting brand recognition at the point of sale. Custom retail packaging allows brands to showcase their identity through colors, graphics, and layout while keeping the packaging practical and easy to handle. Well-designed boxes and cartons not only enhance shelf presence but also make products easier to display and store. In addition to appearance, retail packaging focuses on durability and structure. It helps keep products secure during handling and maintains a clean, professional look throughout the retail lifecycle. Many brands also choose sustainable materials and minimal designs to meet modern consumer expectations. Retail packaging is widely used for consumer goods, cosmetics, electronics, food items, and gift products, making it an essential part of any retail-focused brand strategy.